All Platforms Combined
Google Ads
Google Ads Performance
Spend
$71.51
Clicks
31
Impressions
555
Leads
1
CTR
5.59%
CPC
$2.31
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|
| Search | Traffic Control Equipment Rentals | Rental Intent | $37.70 | 17 | 251 | 1 | 6.77% | $2.22 | $37.70 |
| Search | Arrow Boards Message Signs & Custom Signs | Specialty | $33.81 | 14 | 304 | 0 | 4.61% | $2.42 | - |
| Total | $71.51 | 31 | 555 | 1 | 5.59% | $2.31 | $71.51 |
Meta Ads (Facebook/Instagram)
Meta Ads Performance
Spend
$224.70
Clicks
326
Impressions
12,237
Leads
5
CTR
2.66%
CPC
$0.69
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC | CPA |
|---|---|---|---|---|---|---|---|
| Buy & Rent | Call Campaign | $134.61 | 192 | 6,051 | 0 | 3.17% | $0.70 | - |
| Buy & Rent | Lead Campaign | $76.36 | 77 | 3,860 | 5 | 1.99% | $0.99 | $15.27 |
| Buy & Rent | Traffic Campaign | $13.73 | 57 | 2,326 | 0 | 2.45% | $0.24 | - |
| Total | $224.70 | 326 | 12,237 | 5 | 2.66% | $0.69 | $44.94 |
LinkedIn Ads
LinkedIn Ads Performance
Spend
$140.96
Clicks
17
Impressions
3,161
Leads
0
CTR
0.54%
CPC
$8.29
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC |
|---|---|---|---|---|---|---|
| Buy/Rent Equipment | $140.96 | 17 | 3,161 | 0 | 0.54% | $8.29 |
Melleka App & CRM Activity
Melleka App Lead Activity
Completed Work
Work Completed
- Created call campaign on Meta
- Optimized ads across platforms (Meta: combined ad sets with creatives, created separate ad sets with open audience and targeted since frequency was climbing. LinkedIn set to minimum spend, Google at minimum since results dropped. Updated pixel events to track thank you page)
- Verified whether the Melleka app displays opportunity or pipeline values
- Created companies object association in the Melleka App
- Created FAQ Email
- Created October Newsletter
- Edited and sent meeting video to Ron
What We Need From You
- Please provide lead-quality feedback on the leads received during the period noted in the update
- Please review and provide feedback or approval for the V1 October newsletter
- Please review and provide feedback or approval for the V1 FAQ email
- 124 unread conversations in the Melleka App, interested customers asking for quotes
- 271 Total Contacts (Leads) in the Melleka App, feedback on them?